Customer relationships are key to an organizations growth, revenues, profitability and market share, iSMARTS provide exhaustive customer relationship creation and enhancement tools, customer care features, customer profiling and segmentation mechanisms.
These features contribute to increased customer base and also improved customer relationships which then result in increased sales potential, revenue growth and also forecasting & planning abilities based on customer profile.

iSMARTS Telesales along with the Call Centre Application provides best of breed telesales abilities. It provides special features for Direct Sales, Institutional & Relationship sales, Transactional Sales, Segment/Account Specific Targeted Sales. It supports promotions management, pricing and discounts management and also collections management. It provides up-sales features, on-line margin computations and various other mechanisms specially suited to shorten sales cycle, increase revenues and also profitability.

iSMARTS provides interfaces to web-stores that support online sales. Web-stores have various components which include catalog management and access, store management, B2C and B2B stores, premier stores, cart management. On-line sales are optionally linked to on-line e-payment server for online payments. There are other features that enable improved penetration in the on-line sales. These include online promotions, value added web stores, auctions and market place interfaces etc.

iSMARTS Campaign Management application provides ability to market to various prospects and customer segments through promotions, marketing campaigns, channel marketing and other means. It allows various mechanisms to interact with customers and prospects - phone calls, e-mails/broadcasts, web, on-line-fax, marketing promotions, loyalty mechanisms etc. It provides means to evaluate and realize sales by way of prospects identification and profiling and product/services mapping to prospects.

iSMARTS provides various tools that help in gathering and utilizing information so as to have competitive edge and also help in positioning products and services in the market. It collates and analyses information related to customers & prospects, projected & realized sales, market conditions, competitive products etc. It also provides reporting and analytical tools to help in analyzing customer preference, customer buying patterns, revenue projections, margin analysis, relative performance of product segment, customer segments etc. It provides services and customer satisfaction/expectation level metrics.

iSMARTS Technical Support component provides mean of handling technical support or service requests from Customer. It provides customer inquiry support, customer complaint management support, product usage or installation or other assistance support, warranty support, goods replacements/repair support and similar other support functions. iSMARTS Technical Support/Services application is supplemented by a strong knowledge-base and knowledge management module that help in problem management. Additional features provided include manuals and guides database, features matrix, packing list and parts list interfaces, warranty tracking component, problem resolution response dispatcher etc.